Monday, November 13, 2017
Putting Myself "Out There" for You
Marketing a book is walking a fine line between art, and pissing people off so bad they won't even consider buying it. I'm not good at it, so I appeal to the masses who read this blog for whatever reason.
I'm a bus operator. I make a decent wage, but I'm by no means "rich," as many passengers seem to think. To publish this book, I took out a personal loan. In order to pay it back, I need to sell "x" amount of books. Anything after that is gravy. Nobody who self-publishes their first book can realistically expect to make a mint off of it. Unless, of course, they're the 21st century version of Mark Twain. Wish it were true, but reality tells us he remains one of a kind. While many people give me praise and kudos, I don't know; maybe I'll strike a chord, maybe not. People are fickle these days. Thirty-second sound bites are their collective limit. Is this the bill for me? Just thinking it's a possibility is an impossible claim that is easily contradicted by today's online judiciary. I can only hope my words resonate with the masses as I hit you with new blog posts and upcoming books.
I'm constantly in awe of fellow bloggers who write using their true name. That takes cajones grandes, man. There are times I feel like a coward, and ask my readers whether I should reveal my true identity. The overwhelming consensus is a raucous "NO!" Why is this? Because my anonymity allows a certain sense of freedom. I can write more honestly about the job we do out here. Fellow bus operators enjoy when I land a bullet in the mid-section of our reality. Al Margulies, one of my biggest supporters, advocates that I lose the pen name and tell the world who I am. While I'm honored by his constant support from the beginning, I bow to the majority who disagree with him. For now. Robert in Florida supports me, and he writes a fantastic blog as himself. Why must I hide? It's a personal conundrum, and the energy it takes to keep the myth alive is a bit tiresome. This pseudonym secrecy is bound to end. The only question is, will Deke die with his integrity intact, or just fade away?
Hey, it's just a book full of blog posts. Just like this one, almost. It's not earth-shattering, just honest. What's it like to be me? Read the book. That's all. I don't presume to speak for every bus operator. Many disagree at times with what I have to say, most assuredly. However, they respectfully reserve their opinions for whatever reasons. It's a strange web woven by a man who ended up in this profession at the dawn of my fifth decade and decided to write about it.
I am about to distribute copies of my book to the local media. Our International ATU President Larry Hanley has one, and I eagerly (with trepidation) await his review. I'm putting myself "out there" for critical review. Some will be positive, others not so laudatory. Whatever the result, I'm ready. It's "showtime," folks. Not all reviews will be five-stars. As a writer, I can only hope to sell some books while avoiding the appearance of a simple blue-collar wannabe artist.
When I smile and greet you, remember it's not because I serve you; it's because I truly enjoy my job and I want you to know that I'm here to provide you a safe journey. We might even strike chords together. We're all just people, you know. It's a privilege and joy to drive you... not just a paycheck.
Peace be with you, wear bright clothing, and be well. I'll be happy to roll with you, if you choose to be seen.
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Buy my book here...